Former RED BULL Executive Leads Splash Beverage Group to a Senior Stock Exchange

Beverages provide an industry that’s both timeless and recession-proof. For coffee, tea, soda, or beer and alcohol, and more recently water and energy drinks, people rely on these commodities, and that has helped create some of the world’s most valuable and iconic brands.

As seen over the last year, these are products that people keep buying regardless of the state of the broader economy. Even better, the industry tends to offer high profit margins and it has created its share of unknown to Rockstar stories.

For instance, Monster Beverage was once a tiny beverage company called Hansen Natural that struck gold in the 1990s when it acquired the Monster brand. It has since been one of the best-performing stocks on the market since its 1992 IPO and has been up more than 200,000% since then.

Is TapouT a potential Monster? Energy drinks continue to soar, and TapouT is a solid foundation to grow a leading competitor.

Back in 2019, the health and diet beverage industies were crowded. Celsius, though, quickly differentiated itself by promoting itself as healthy rather than something to help with weight loss.

On its website and in its ads, Celsius reminds consumer that it’s made with ginger, guarana, and green tea. It loudly proclaims that it contains no sugar, no aspartame, no high fructose corn syrup, and no artificial preservatives, colors, or flavors. It is gluten free, kosher, and non-GMO.

The company’s website sums it up this way: “We’re made with nothing but the best, so you can do your best and take on any challenge that comes your way.” (14)

The move worked. In April 2019, SmartBrief (which is the leading digital media publisher of targeted business news) announced that Celsius had grown by 40% in one year due to the new campaigns focused on energy and fitness instead of weight loss. (15)

Hard liquor, meanwhile, has been taking market share from wine and beer over the past decade, while whiskey and tequila among the big winners in the category. The one anomaly in the wine category is new, and innovative packaging and marketing concepts. Here, Splash Beverage Group has a huge leg up with its single serve concept in Copa Di Vino.

Likewise, the company has a unique and popular pairing with its Salt Tequila brand and the Pulpoloco Sangria lines. These are both trending concepts that are gaining ground with a continually younger audience.

Beverage stocks typically offer the benefits of a recession-proof investment that often add a serious reward. Beverage companies also tend to enjoy high profit margins.

And as anomalies like Monster and Celsius brands have shown, there is plenty of room for a small, lesser-known brand to vault itself to the leading edge of an enormous industry.