Former RED BULL Executives File Application To Up-list Splash Beverage on The NASDAQ
Splash Beverage Group. is developing a prolific mix of alcoholic and non-alcoholic beverages in hot categories that consumers are jumping on now. Their latest addition, TapouT brand, is a performance energy drink line with a real punch.
Beverage upstart Splash Beverage Group Inc. (OTC: SBEV) is gaining traction in three of the beverage industry’s top categories. This is a strong formula for success that its management knows all too well from its Red Bull heritage.
Life is much too short to drink bad wine, bland tequila, or energy drinks that fall flat. It seems that junior company Splash Beverage Group (OTC: SBEV) recognized this fact early on and is developing just the right mix of unique, high-quality beverages ripe for a rebound economy.
Worldwide, people are reaching for wine, tequila, and energy drinks to quench thirst, boost health, and celebrate. In 2020, we drank 3% more beverage than in any previous year, according to Information Resources Inc. (IRI), a leading data analytics and market research company. (1)
Experts believe the market will continue to grow at a healthy clip. Worldwide, the beverage market was valued at $1.5 Trillion in 2018. It’s expected to grow to $1.8 Trillion by 2024. (2)
Of note, many of the recent gains came from wine, tequila, and energy drinks. It seems that folks also favor premium product, as well as natural and organic beverages. (3)
That puts newcomer Splash Beverage Group at the forefront of a thirsty market.
Splash Beverage – which specializes in manufacturing, distributing, sales and marketing of various beverages – has earned its reputation for backing only high-quality alcoholic and non-alcoholic beverages.
The company only works with brands that it believes are highly innovative or which already have highly visible, pre-existing brand awareness. Over time, Splash Beverage has come to represent a diverse group of beverages.
A Proven Leader Navigating the Competitive Market
Who is SBEV?
If you have doubts about Splash Beverage’s prospects as a newcomer in such a large market, then consider the 28 year beverage industry experience of the CEO, Robert Nistico.
Recently, Robert Nistico led the Marley Beverage Company from startup to over $47m in revenue in just three years. Prior to that, he was the Sr. VP and General Manager for the highly successful Red Bull North America.
During his 11 years at Red Bull he was credited with leading Red Bull from an unknown start-up with ZERO revenue to over $1.6 Billion in annual sales.
He’s held positions with Diageo, The Julius Schweppes Company (now Republic National Distributing) and The Gallo Winery.
That is precisely the kind of management that you want guiding the development of a new, upcoming beverage company.
Invest in companies you believe in.
“It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”
— Warren Buffett
Learn more about Splash Beverage Group in this interview with Robert Nistico, the Chairman & CEO of the company on Stock Day Radio (via YouTube.com)
The unique variety of products heading the Splash Beverage portfolio of brands across several headline categories include:
TapouT Sports Drinks
TapouT, an international performance sports drink that’s previously been associated with UFC and mixed martial arts (MMX). TapouT now is the training partner of the WWE. The premium brand is known for its line of sports drinks containing a proprietary blend of essential vitamins, minerals, and electrolytes. (4)
TapouT provides precisely what fitness buffs demand. The brand promises to deliver a 3-in-1 advanced performance formula for hydration and cellular recovery benefits. As people seek out the health-boosting benefits that come from premium, natural ingredients, TapouT stands to benefit.
Energy drinks and mixes have been steadily building strength. For the year ending May 17, sales of energy drinks at convenience stores had risen nearly 10% over the previous year. (5)
In a recent article in Beverage Industry, Madelyn Franz, research analyst for Chicago-based Mintel said: “Sports drinks are running a marathon, not a sprint. Sales have been growing, but pretty gradually, and that’s probably going to continue to be the case over the next few years.” (6)
One factor helping those sales is the brand’s strong tie to extraordinarily popular sports. For example, WWE, or World Wrestling Entertainment, is the force behind household names such as Hulk Hogan, “Stone Cold” Steve Austin® and “Macho Man” Randy Savage. WWE is about much more than WrestleMania – although that alone attracted a record-breaking audience of 1.95 million people on the WWE Network alone in 2017. (7)
The company also is a recognized leader in global entertainment, reaching more than 900 million homes worldwide in 28 languages. (8)
Another of Splash Beverage’s other high-profile, in-demand holdings is SALT Tequila, a naturally flavored 100% blanco agave tequila. Salt Tequila is valued for its clean, sweet taste. It offers tequilas naturally infused with Berry, Citrus, and Salted Chocolate flavor to increase its appeal and broaden its market.
During the pandemic, tequila did well. As people mixed up at-home cocktails, many experimented with the flavors of tequila, leading to sales rising as much as 50%, according to a Dec. 31, 2020 article in Forbes. (9)
Copa Di Vino
Wine sales are poised to follow a similar rosè-colored growth trend. Growth stalled during the pandemic, according to a December 2020 article in Wine Spectator. However, the same article points out that prior to the pandemic, demand for wine was expected to shrink. Experts believed millennials and younger drinks were still exploring a wide range of beverages. Instead, we poured about 1% more wine during the pandemic than the year before, which could signal a bright future. (10)
Once again, Splash holds a key product to appeal to both new and established oenophiles — Copa Di Vino. Copa Di Vino is the leading producer of premium wine available in a ready-to-drink wine glass.
Wine lovers (also known as oenophiles) can sip a glass of wine anywhere without worrying about bringing a corkscrew or glass. Such ready-to-drink options are really growing in popularity. Pre-mixed, ready-to-drink cocktails grew 90.4% year over year. Before COVID-19 hit, the year-over-year growth was only 21.5% (11)
Copa Di Vino holds a special place in the market as a result of founder James Martin appearing on the investment reality TV show Shark Tank in 2011.
Martin pitched his business to sharks Mark Cuban, Robert Herjavec, Barbara Corcoran, Lori Greiner, Kevin O’Leary and Daymond John. He didn’t get the funding he wanted, but sales skyrocketed as a result of the publicity. Today, it’s distributed within the Anheuser-Busch Network and is available in 13,000 retail locations. (12)
The story is the same for sangria, which was rising before the pandemic was reality. In the summer of 2019, Fortune.com reported sangria sales had exploded 15% from a year earlier. (10) Splash offers Pulpoloco Sangria, imported from Spain.
Pulpoloco not only delivers on its promise of delivering a fruity and refreshing beverage, it also is packed in an eco-friendly container. In addition, the container preserves the flavor and extends the shelf life of the sangria. (13)
Why Investors Love the Beverage Industry
The Beverage Sector is Red Hot
Celsius Holdings, Inc. (CELH)
National Beverage Corp. (FIZZ)
Six Solid Reasons that Put Splash Beverage Group Inc. in Prime Position to Soar in The Coming ‘Recovery Economy’
- A diverse product line including 4 beverages in the high-demand areas of healthy energy drinks; tequila; wine; and sangria.
- TapouT Performance drink already has an international presence now has the backing of the WWE with millions of fans worldwide.
- During the pandemic, people tried their hands at mixing their own cocktails, fueling an increase in sales of liquors including tequila. Salt Tequila, one of Splash Beverages’ well-known holdings, touts its clean, sweet taste that extends the liquor’s appeal far beyond margaritas and shots.
- Just over a year ago, experts were predicting wine sales would shrink as younger drinkers turned 21 and began to explore their options. Instead, the opposite happened. Wine sales nudged up by about 1%. Once again, Splash Beverages is poised for success with its Copa Di Vino brand. Copa Di Vino packages premium wine in a no-fuss, ready-to-drink glass.
- Demand for fruity and refreshing sangria is exploding. Splash Beverages’ Pulpoloco Sangria not only fits the bill for refreshment, but it’s also packaged in an eco-friendly container. As an added benefit, the container extends the shelf life of the beverage.
- Robert Nistico, once the Sr. VP and General Manager for Red Bull North America, is now leading Splash Beverages. Nistico has the savvy and experience to deliver multi-million-dollar success to the company.
Learn More About SBEV As News Comes Out at Your Preferred Brokerage Firm
This report is for information purposes only and is neither a solicitation or recommendation to buy nor an offer to sell securities. The Bull Report is not-a-registered-investment-advisor. The Bull Report is not a broker-dealer. Information, opinions, and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. The Bull Report accepts no liability for any losses arising from an investor’s reliance on the use of this material. The Bull Report has been compensated up to 20k for coverage of this stock by Splash Beverage Group this month. The Bull Report and its affiliates or officers currently hold no shares of this stock. The Bull Report and its affiliates or officers will purchase and sell shares of common stock of these stocks, in the open market at any time without notice. The Bull Report will not update its purchases and sales of these stocks in any future postings on The Bull Report’s websites. Certain information included herein is forward-looking within the context of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. The words “may”, “would,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” ” project,” and similar expressions and variations thereof are intended to identify forward-looking statements. Such forward-looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. *The Bull Report does not set price targets on securities. Never invest into a stock discussed on this web site or in this email alert unless you can afford to lose your entire investment.